---
title: "Creative data model"
url: "https://docs.unified.to/ads/creative/model"
description: "API reference for Creative data model. Launch multiple pre-built Creative integrations today with zero maintenance — all through a single API."
generated_at: "2026-06-12T19:03:52.590Z"
---
# Creative data model

 View field support, webhooks, and list parameters for each integration on the [Supported Integrations](/ads/integrations) page. 

### 

* Data Model
* Typescript Type
* Zod Shape
* Python Class

Data Model

**id**string 

**created\_at**date 

(ISO-8601 / YYYY-MM-DDTHH:MM:SSZ format)

**updated\_at**date 

(ISO-8601 / YYYY-MM-DDTHH:MM:SSZ format)

**name**string 

**campaign\_id**string 

**group\_id**string 

(reference to AdsGroup)

**item\_id**string 

references Commerce Item ID (reference to CommerceItem)

**organization\_id**string 

**status** enum

Valid values:

 "UNSPECIFIED" 

 "ACTIVE" 

 "PAUSED" 

 "ARCHIVED" 

 "DRAFT" 

**creative\_type** enum

Valid values:

 "UNSPECIFIED" 

 "STANDARD" 

 "EXPANDABLE" 

 "VIDEO" 

 "NATIVE" 

**hosting\_source** enum

Valid values:

 "UNSPECIFIED" 

 "CM" 

 "THIRD\_PARTY" 

 "HOSTED" 

 "RICH\_MEDIA" 

**width**number 

**height**number 

**asset\_urls**string array 

Hosted asset mode (best-effort, provider-specific

**link\_url**string 

Destination URL for creatives with links

**body**string 

**title**string 

**cta**string 

**third\_party\_tag**string 

**vast\_tag\_url**string 

**external\_creative\_reference**string 

**external\_placement\_reference**string 

**external\_ad\_reference**string 

**promoted** array 

**path1**string 

Display URL path 1 (Microsoft RSA Path1)

**path2**string 

Display URL path 2 (Microsoft RSA Path2)

**data**string 

**raw**any