--- title: "Analytics API" url: "https://docs.unified.to/analytics/overview" description: "API reference for Analytics API. Launch multiple pre-built Analytics integrations today with zero maintenance — all through a single API." generated_at: "2026-06-24T17:10:43.299Z" --- # Analytics API The Unified Analytics API enables developers and product managers to access web and product analytics data from multiple platforms through a single, standardized interface. Retrieve properties, events, sessions, visitors, and performance reports from Google Analytics, Mixpanel, PostHog, Pendo, and YouTube Analytics - all with one API. ## [What is the Unified Analytics API?](#what-is-the-unified-analytics-api) Web and product analytics platforms like Google Analytics, Mixpanel, PostHog, Pendo, and YouTube Analytics each have unique APIs with different authentication methods, data models, query languages, and reporting structures. The Unified Analytics API normalizes these differences, allowing you to build once and support traffic analysis, user behavior tracking, conversion reporting, and event ingestion across analytics providers without maintaining separate integrations for each one. ## [Key Benefits for Developers](#key-benefits-for-developers) * **Single Integration**: Write code once to support multiple analytics platforms - no need to learn different reporting APIs and event schemas * **Normalized Data Models**: Work with consistent property, event, session, visitor, and report structures across all platforms * **Real-Time Data Access**: Every request hits the source API live with no caching, ensuring you always have up-to-date analytics data * **Zero Maintenance**: No need to track API version changes or deprecations across multiple analytics platforms * **Faster Development**: Ship analytics features in days instead of months of integration work ## [Benefits for Product Managers](#benefits-for-product-managers) * **Multi-Platform Support**: Offer customers the ability to connect their preferred analytics platform without custom development * **Competitive Advantage**: Launch with support for major analytics tools while competitors build integrations one at a time * **Customer Flexibility**: Allow customers to view traffic, engagement, and conversion data from their analytics accounts through a single interface * **Reduced Time-to-Market**: Get analytics dashboards and reporting features to market quickly without waiting for engineering to build multiple integrations * **Scalable Product Strategy**: Easily add new analytics platforms as they emerge without significant engineering resources ## [Analytics Data Objects](#analytics-data-objects) The Analytics API provides access to the following standardized objects: * **Properties**: Websites, apps, and analytics accounts with name, timezone, currency, industry, and hierarchical parent relationships * **Events**: User interactions including page views, screen views, clicks, form submissions, purchases, sign-ups, video plays, and custom events - with page context, device info, geo data, UTM parameters, and monetary values * **Sessions**: User visit sessions with start and end times, duration, landing and exit pages, page view counts, acquisition source/medium/campaign, device and location data, and bounce or conversion flags * **Visitors**: Identified and anonymous users with profile attributes, engagement totals (sessions, page views, events), and first/last seen timestamps * **Reports**: Aggregated metrics over date ranges, filterable by metric type (users, sessions, page views, conversions, revenue, video engagement, and more) and dimension (date, page, source, campaign, country, device, and more) ## [Common Use Cases](#common-use-cases) ### [Multi-Platform Analytics Dashboards](#multi-platform-analytics-dashboards) Build unified dashboards that display traffic, engagement, and conversion metrics across Google Analytics, Mixpanel, PostHog, and other analytics platforms side-by-side. Enable marketers and product teams to compare performance, user behavior, and acquisition channels from a single interface. ### [Agency & Client Reporting](#agency-client-reporting) Create white-label reporting tools for agencies tracking website and product performance across multiple clients and analytics accounts. Support any connected analytics platform without building custom integrations for each one. ### [Conversion & Funnel Analysis](#conversion-funnel-analysis) Query session and event data to analyze user journeys, track conversions, and measure funnel performance. Filter events by type (page views, purchases, sign-ups) and attribute results to traffic sources and campaigns. ### [E-Commerce & Revenue Analytics](#e-commerce-revenue-analytics) Pull report metrics for transactions, revenue, average order value, and ecommerce conversion rates. Combine traffic and revenue data to understand which channels and pages drive the most value. ### [Event Tracking & Data Ingestion](#event-tracking-data-ingestion) Create events and visitors programmatically to send tracking data into connected analytics platforms. Record page views, custom events, and user attributes through a normalized event schema with UTM and geo fields. ### [Data Warehousing & BI Integration](#data-warehousing-bi-integration) Pull analytics data from all platforms into your data warehouse or business intelligence tools. Combine web analytics with CRM, advertising, and commerce data for comprehensive cross-channel reporting. ### [AI-Powered Analytics Insights](#ai-powered-analytics-insights) Build AI agents and analytics tools that analyze traffic patterns, identify trends, surface anomalies, and generate recommendations across analytics platforms using a single, consistent data model. ## [Supported Analytics Platforms](#supported-analytics-platforms) The Unified Analytics API currently supports: * **Google Analytics**: Access properties, events, and performance reports for website and app traffic * **Mixpanel**: Retrieve events, visitors, properties, and reports for product analytics and user behavior * **PostHog**: Access properties, events, sessions, visitors, and reports for open-source product analytics * **Pendo**: Retrieve properties, events, visitors, and reports for product adoption and in-app usage analytics * **YouTube Analytics**: Access properties and video performance reports for channel and content metrics Additional platforms are continuously being added based on customer demand. ## [Why Use a Unified Analytics API?](#why-use-a-unified-analytics-api) **Traditional Approach:** * Build separate integrations for Google Analytics, Mixpanel, PostHog, Pendo, and YouTube Analytics * Learn multiple authentication systems and reporting APIs * Maintain code for different event schemas, query parameters, and metric definitions * Monitor and update integrations when any platform deprecates or changes their API * Handle platform-specific rate limits, pagination, and dimension naming conventions **With Unified Analytics API:** * Integrate once with a single API that works across analytics platforms * Use one authentication flow for all platforms * Work with normalized property, event, session, visitor, and report objects * Automatic handling of API changes, rate limits, and platform-specific differences * Consistent filtering by property, date range, event type, source, medium, and campaign ## [Integration Scenarios](#integration-scenarios) ### [For SaaS Applications](#for-saas-applications) Add "Connect Your Analytics" features that work with any supported analytics platform. Build traffic dashboards, conversion reports, or user behavior tools without building separate integrations for each provider. ### [For AI & Automation Tools](#for-ai-automation-tools) Create AI-powered analytics assistants that read traffic data, analyze user behavior, identify opportunities, and provide recommendations across multiple platforms using a single API. ### [For Analytics & BI Platforms](#for-analytics-bi-platforms) Pull analytics data from all major platforms into your data warehouse or analytics tool. Create unified traffic reports, acquisition dashboards, and conversion analyses without building multiple data pipelines. ### [For Marketing Agencies](#for-marketing-agencies) Build proprietary dashboards and reporting tools for tracking client website and campaign performance. Support any analytics platform your clients use without custom development for each one. ### [For Product Teams](#for-product-teams) Embed analytics insights directly into your product, allowing customers to view traffic, engagement, and conversion data from their connected analytics accounts within your application. ## [Real-Time, Live Data](#real-time-live-data) Unlike other integration platforms that cache data or run periodic sync jobs, the Unified Analytics API provides real-time access to analytics data. Every API request hits the source platform directly, ensuring you always have the most current traffic, event, and report information. This real-time architecture is ideal for: * Analytics dashboards displaying live traffic and engagement metrics * AI applications that need fresh data for analysis and recommendations * Reporting tools that require up-to-the-minute conversion and revenue data * Monitoring systems that track real-time user behavior and session activity ## [Privacy & Security](#privacy-security) Unified.to never stores your customers' analytics data. All requests are stateless and pass through to the analytics platforms directly. Traffic is regionalized (US/EU/AU) to comply with data residency requirements. --- **SEO Keywords**: unified analytics API, Google Analytics API, Mixpanel API, PostHog API, Pendo API, YouTube Analytics API, web analytics API, product analytics API, analytics platform integration, multi-platform analytics reporting, website traffic API, event tracking API, session analytics API, conversion tracking API, analytics data integration, unified marketing analytics, cross-platform analytics reports, visitor analytics API, analytics reporting API for developers ## [Data Model](#data-model) ANALYTICS data model SVG fallback viewer [Open SVG](/images/models/UnifiedAnalytics.svg) Loading diagram... 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