---
title: "CRM"
url: "https://docs.unified.to/concepts/glossary/crm"
description: "Unified.to documentation"
generated_at: "2026-05-21T18:12:27.196Z"
---
# Glossary: CRM[Glossary](/concepts/glossary)

**Customer Relationship Management (CRM)** applications help businesses manage their interactions and relationships with current and prospective customers. They are used primarily by salespeople, but are also used by marketing and customer support/success staff.

CRM applications include the following functionalities:

* **Contact/company management**: Tracking of customer/prospective customer and company information.
* **Deal management:** Tracking sales opportunities with contacts or companies.
* **Event/interaction management:** Tracking interactions with customers over various channels — emails, calls, meetings — as well as things related to those interactions, such as notes and tasks.