---
title: "Campaign data model"
url: "https://docs.unified.to/martech/campaign/model"
description: "API reference for Campaign data model. Launch multiple pre-built Campaign integrations today with zero maintenance — all through a single API."
generated_at: "2026-06-24T00:45:46.081Z"
---
# Campaign data model

### 

* Data Model
* Typescript Type
* Zod Shape
* Python Class

Data Model

**id**string 

Unique identifier for the campaign

**created\_at**date 

When the campaign was created (ISO-8601 / YYYY-MM-DDTHH:MM:SSZ format)

**updated\_at**date 

When the campaign was last updated (ISO-8601 / YYYY-MM-DDTHH:MM:SSZ format)

**name**string 

Campaign nametitle

**type**string 

Campaign type (e.g., regular, automation, ab\_test)

**status** enum

Valid values:

 "DRAFT" 

 "SCHEDULED" 

 "SENDING" 

 "SENT" 

 "CANCELLED" 

Campaign status

**list\_ids**string array 

Associated listaudience IDs

**subject\_line**string 

Email subject line

**preview\_text**string 

Email preview text

**from\_name**string 

Sender name

**from\_email**string 

Sender email address

**reply\_to\_email**string 

Reply-to email address

**send\_at**date 

Scheduled send time (ISO-8601 / YYYY-MM-DDTHH:MM:SSZ format)

**raw**any 

Raw data from integration