---
title: "Insight data model"
url: "https://docs.unified.to/social/insight/model"
description: "API reference for Insight data model. Launch multiple pre-built Insight integrations today with zero maintenance — all through a single API."
---
# Insight data model

 View field support, webhooks, and list parameters for each integration on the [Supported Integrations](/social/integrations) page. 

### 

* Data Model
* Typescript Type
* Zod Shape
* Python Class

Data Model

**id**string 

Unique identifier for the insight data point

**created\_at**date 

When the insight was recorded (ISO-8601 / YYYY-MM-DDTHH:MM:SSZ format)

**profile\_id**string 

The social profile these stats belong to

**post\_id**string 

Optional: the post these stats belong to

**date**date 

The day/timestamp of the data point

**period** enum

Valid values:

 "DAY" 

 "WEEK" 

 "MONTH" 

 "LIFETIME" 

 "TOTAL" 

The aggregation period of the value

**metric** enum

Valid values:

 "FOLLOWERS" 

 "FOLLOWING" 

 "POSTS" 

 "IMPRESSIONS" 

 "REACH" 

The metric being reported

**value**number 

The metric value

**raw**any 

Raw data from integration