Event data model

View field support, webhooks, and list parameters for each integration on the Supported Integrations page.

Data Model

idstring
Unique identifier for this event object
created_atdate
The date that this event object was ingested (ISO-8601 / YYYY-MM-DDTHH:MM:SSZ format)
namestring
The specific event name (eg. "Product Purchased")
type enum
Valid values:
"TRACK"
"PAGE"
"SCREEN"
"IDENTIFY"
"GROUP"
The unified structural category of the event
occurred_atdate
When the event actually happened (ISO-8601 / YYYY-MM-DDTHH:MM:SSZ format)
profile_idstring
The profile this event is associated with; points to CdpProfile
identifiers array
The identifiers that link this event to a profile
metadata array
The event payload/properties
sourcestring
The source that produced this event
source_idstring
The cdp_source this event originated from; points to CdpSource
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