Forms API

The Unified Forms API enables developers and product managers to access form and survey data from multiple form builder platforms through a single, standardized interface. Retrieve forms, submissions, fields, and responses from Typeform, Google Forms, Jotform, SurveyMonkey, and other major form platforms - all with one API.

What is the Unified Forms API?

Form platforms like Typeform, Google Forms, Jotform, and SurveyMonkey each have unique APIs with different authentication methods, data models, and endpoints. The Unified Forms API normalizes these differences, allowing you to build once and support all major form platforms without maintaining separate integrations for each provider.

Form builders are used by businesses to collect information from customers, employees, and partners through surveys, registration forms, feedback forms, lead capture forms, and more.

Key Benefits for Developers

• Single Integration: Write code once to support Typeform, Google Forms, Jotform, and more - no need to learn multiple form APIs
• Normalized Data Models: Work with consistent form, submission, and field structures across all platforms
• Real-Time Data Access: Every request hits the source API live with no caching, ensuring you always have up-to-date form responses
• Zero Maintenance: No need to track API version changes or deprecations across multiple form platforms
• Faster Development: Ship form integration features in days instead of months of integration work

Benefits for Product Managers

• Multi-Platform Support: Offer customers the ability to connect their preferred form platform without custom development
• Competitive Advantage: Launch with support for all major form builders while competitors build integrations one at a time
• Customer Flexibility: Allow customers to access their form data from Typeform, Google Forms, or any supported platform through your product
• Reduced Time-to-Market: Get form integration features to market quickly without waiting for engineering to build multiple integrations
• Scalable Product Strategy: Easily add new form platforms as they emerge without significant engineering resources

Forms Data Objects

The Forms API provides access to the following standardized objects:

• Forms: Form templates, questions, field definitions, settings, and configuration including published URLs and active status
• Submissions: Form responses with answers, respondent information, and submission timestamps

Common Use Cases

Lead & Customer Data Capture

Collect leads and customer information from multiple form platforms into your CRM or database. Automatically sync form submissions from Typeform, Google Forms, or any form builder into your sales and marketing systems.

Survey & Feedback Analysis

Build analytics dashboards that aggregate survey responses and feedback from multiple form platforms. Analyze customer satisfaction, employee engagement, and product feedback collected through various form tools.

Form Response Automation

Create automated workflows triggered by form submissions. When someone fills out a contact form, registration form, or survey, automatically trigger actions in your application or send data to other systems.

Multi-Channel Data Collection

Aggregate data collected through different form platforms into a unified database. Collect information through Typeform surveys, Google Forms, and other tools while maintaining a single source of truth.

AI-Powered Form Analytics

Build AI agents that analyze form responses, identify trends, generate insights, and provide recommendations by accessing submission data across multiple form platforms through a single interface.

Lead Scoring & Qualification

Automatically score and qualify leads based on form submission data. Analyze responses from contact forms, registration forms, and surveys to prioritize and route leads to the right teams.

Compliance & Data Management

Centralize form data collection for compliance and data governance. Ensure consistent data handling across all form platforms and maintain audit trails of form submissions.

Supported Form Platforms

The Unified Forms API supports integration with major form builder platforms including Typeform, Google Forms, Jotform, SurveyMonkey, Microsoft Forms, Wufoo, Formstack, and many others. Each integration provides access to the standardized data objects listed above.

Why Use a Unified Forms API?

Traditional Approach:

• Build separate integrations for Typeform, Google Forms, Jotform, etc.
• Learn 5+ different authentication systems and API specifications
• Maintain code for 5+ different API endpoints, data formats, and error handling patterns
• Monitor and update integrations when any platform deprecates or changes their API
• Handle platform-specific field types, response formats, and data structures

With Unified Forms API:

• Integrate once with a single API that works across all form platforms
• Use one authentication flow for all platforms
• Work with normalized form and submission objects
• Automatic handling of API changes, rate limits, and platform-specific differences
• Built-in webhook support for real-time form submission notifications

Integration Scenarios

For SaaS Applications

Add "Connect Your Forms" features that work with any major form platform. Build marketing tools, CRM systems, or data collection platforms that automatically sync form submissions without building separate integrations for each form builder.

For AI & Automation Tools

Create AI-powered assistants that can access form data, analyze responses, identify patterns, and provide insights across multiple platforms using a single, consistent API interface.

For Analytics & BI Platforms

Pull form submission data from all major platforms into your data warehouse or analytics tool. Create unified response dashboards, trend analysis, and reporting without building multiple data pipelines.

For Marketing Automation

Connect marketing automation platforms with form builder tools. Automatically add form respondents to email campaigns, segment audiences based on form responses, and track conversion funnels.

For Customer Data Platforms

Unify customer data collected through various form platforms. Build comprehensive customer profiles by combining form responses with other customer interaction data.

Real-Time, Live Data

Unlike other integration platforms that cache data or run periodic sync jobs, the Unified Forms API provides real-time access to form data. Every API request hits the source platform directly, ensuring you always have the most current form submissions and responses.

This real-time architecture is ideal for:

• Lead capture systems that need immediate access to new submissions
• Real-time notification systems for form responses
• Automated workflows triggered by form submissions
• Dashboards displaying up-to-the-minute form response data

Privacy & Security

Unified.to never stores your customers' form data or responses. All requests are stateless and pass through to the form platforms directly. Traffic is regionalized (US/EU/AU) to comply with data residency requirements.