Marketing API
The Unified Marketing Automation API enables developers and product managers to access marketing campaign data from multiple marketing platforms through a single, standardized interface. Retrieve lists, members, and campaign information from Mailchimp, HubSpot Marketing, ActiveCampaign, and other major marketing automation platforms - all with one API.
What is the Unified Marketing Automation API?
A Marketing Automation solution can be email marketing software or a marketing CRM, enabling businesses to manage and automate their marketing campaigns and customer communications. Each platform has unique APIs with different authentication methods and data models. The Unified Marketing Automation API normalizes these differences.
Marketing Data Objects
Marketing API endpoints typically work with the following objects:
- Lists: Marketing lists (also known as Campaigns or Audiences in other platforms)
- Members: List members and contacts (similar to CRM Contacts, and may be identical when sourced from the same platform)
Common Use Cases
Campaign Analytics Dashboards
Analyze Campaigns: Leverage real-time aggregated campaign data from multiple sources into a single dashboard. Track email performance, list growth, and engagement metrics across Mailchimp, HubSpot, and other platforms.
Lead Nurturing Integration
Nurture Leads: Integrate customer data from multiple systems to automate nurturing workflows. Sync contacts between marketing platforms and CRM systems to create seamless lead nurturing campaigns.
Content Personalization
Personalize Content: Power AI content recommendations with customer data from various marketing systems. Access member profiles and engagement history to deliver personalized marketing content.
Marketing List Management
Build tools that manage marketing lists across multiple platforms. Sync subscriber lists, manage unsubscribes, and segment audiences across different email marketing and marketing automation systems.
Multi-Platform Email Analytics
Aggregate email campaign performance data from multiple marketing platforms. Create unified reports showing email open rates, click-through rates, and conversion metrics across all marketing tools.
