Marketing API

A Marketing Automation solution can be email marketing software or a marketing CRM, enabling businesses to manage and automate their marketing campaigns and customer communications.

Marketing Data Objects

Marketing API endpoints typically work with the following objects:

• Lists (also known as Campaigns or Audiences in other platforms)
• Members (similar to CRM Contacts, and may be identical when sourced from the same platform)

Use Cases

• Analyze Campaigns: Leverage real-time aggregated campaign data from multiple sources into a single dashboard
• Nurture Leads: Integrate customer data from multiple systems to automate nurturing workflows
• Personalize Content: Power AI content recommendations with customer data from various marketing systems