List all creatives

Updated:

GET/ads/{connection_id}/creative

Returns a list of AdsCreatives. Narrow the results with the query parameters before paging, then page through them with limit and offset (the default and maximum page size depend on the integration). Use fields to return only the fields you need and reduce the response size. When the integration supports a total count, it is returned in the X-Total-Count response header. Use each item's id to retrieve, update, or delete it where those operations are supported.

Parameters

limitnumber default=100
offsetnumber default=0
updated_gtedate-time
Return only results whose updated date is equal or greater to this value (ISO-8601 / YYYY-MM-DDTHH:MM:SSZ format)
sort enum
order enum
querystring
Query string to search. eg. email address or name
org_idstring
The org ID to filter by (reference to AdsOrganization)
group_idstring
The group ID to filter by (reference to AdsGroup)
statusstring
The status to filter by
fieldsstring array
Fields to return
rawstring
Raw parameters to include in the 3rd-party request. Encoded as a URL component. eg. raw parameters: foo=bar&zoo=bar -> raw=foo%3Dbar%26zoo%3Dbar
connection_idstring required
ID of the connection

Returns

idstring
created_atdate-time
(ISO-8601 / YYYY-MM-DDTHH:MM:SSZ format)
updated_atdate-time
(ISO-8601 / YYYY-MM-DDTHH:MM:SSZ format)
namestring
The creative's name
campaign_idstring
group_idstring
(reference to AdsGroup)
item_idstring
references Commerce Item ID (reference to CommerceItem)
organization_idstring
status enum
Valid values:
"UNSPECIFIED"
"ACTIVE"
"PAUSED"
"ARCHIVED"
"DRAFT"
creative_type enum
Valid values:
"UNSPECIFIED"
"STANDARD"
"EXPANDABLE"
"VIDEO"
"NATIVE"
hosting_source enum
Valid values:
"UNSPECIFIED"
"CM"
"THIRD_PARTY"
"HOSTED"
"RICH_MEDIA"
widthnumber
heightnumber
asset_urlsstring array
Hosted asset mode (best-effort, provider-specific
cards array
Carousel cards, in display order
link_urlstring
Destination URL for creatives with links
url_tagsstring
Appended URL tracking params (e.g. utm_source=..&utm_medium=..); Meta url_tags, Google tracking template
bodystring
titlestring
ctastring
third_party_tagstring
vast_tag_urlstring
external_creative_referencestring
external_placement_referencestring
external_ad_referencestring
promoted array
path1string
Display URL path 1 (Microsoft RSA Path1)
path2string
Display URL path 2 (Microsoft RSA Path2)
datastring
labelsstring array
metadata array

Errors

Errors return the HTTP status code and a JSON body with statusCode, error (the short label) and message (a human-readable detail).

{
  "statusCode": 429,
  "error": "Too Many Requests",
  "message": "Too many requests to unified.to API; max requests per minute: N"
}
StatusErrorMeaning
400Bad RequestThe request was malformed or failed validation.
401UnauthorizedThe connection is likely broken; re-authorize it.
403ForbiddenThe connection is missing permissions or scopes.
404Not FoundThe requested resource does not exist.
429Too Many RequestsRate limit exceeded (see the two sources below).
500Internal Server ErrorAn unexpected error occurred.
501Not ImplementedNot supported by this integration.

Errors from the underlying integration pass through: the integration's status comes back as ours (429, 401, 403, 404 or 5xx), usually with its message. When the integration's error body is unclear, Unified extracts what it can and returns a clearer message.

429 Too Many Requests

A 429 has two possible sources:

  • The integration's own rate limit, passed through.
  • Unified's workspace limit: a rolling 60 seconds, set by plan, with the message Too many requests to unified.to API; max requests per minute: N.
const options = {
  method: 'GET',
  url: 'https://api.unified.to/ads/5de520f96e439b002043d8dc/creative',
  headers: {
    authorization: 'bearer .....'
  },
  params: {
    limit: 50,
    offset: 0,
    updated_gte: '2026-01-01T00:00:00.000Z',
    sort: 'updated_at',
    order: 'asc',
    query: '',
    org_id: '',
    group_id: '',
    status: '',
    fields: '',
    raw: '',
  }
};

const results = await axios.request(options);
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