Advertising API

The Unified Advertising API enables developers and product managers to access campaign data and performance metrics from multiple advertising platforms through a single, standardized interface. Retrieve campaigns, ads, and reports from Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads - all with one API.

What is the Unified Advertising API?

Advertising platforms like Google Ads, Meta Ads, and TikTok Ads each have unique APIs with different authentication methods, data models, and endpoints. The Unified Advertising API normalizes these differences, allowing you to build once and support all major advertising platforms without maintaining separate integrations for each provider.

Key Benefits for Developers

  • Single Integration: Write code once to support Google Ads, Meta Ads, TikTok Ads, and more - no need to learn multiple advertising APIs
  • Normalized Data Models: Work with consistent campaign, ad, and performance data structures across all platforms
  • Real-Time Data Access: Every request hits the source API live with no caching, ensuring you always have up-to-date campaign and performance data
  • Zero Maintenance: No need to track API version changes or deprecations across multiple advertising platforms
  • Faster Development: Ship advertising features in days instead of months of integration work

Benefits for Product Managers

  • Multi-Platform Support: Offer customers the ability to connect their preferred advertising platform without custom development
  • Competitive Advantage: Launch with support for all major ad platforms while competitors build integrations one at a time
  • Customer Flexibility: Allow customers to view and analyze campaigns across Google, Meta, and TikTok from a single interface
  • Reduced Time-to-Market: Get advertising analytics features to market quickly without waiting for engineering to build multiple integrations
  • Scalable Product Strategy: Easily add new advertising platforms as they emerge without significant engineering resources

Advertising Data Objects

The Advertising API provides access to the following standardized objects:

  • Campaigns: Ad campaigns with budgets, targeting, scheduling, spend data, and status information
  • Ads: Individual advertisements including ad type, creatives, copy, headlines, descriptions, call-to-action, and destination URLs
  • Groups: Ad groups with targeting configurations and settings
  • Organizations: Ad account information and organization details
  • Reports: Performance metrics including impressions, clicks, conversions, spend, and other KPIs

Common Use Cases

Multi-Platform Advertising Dashboards

Build unified dashboards that display campaign performance across Google Ads, Meta Ads, and TikTok Ads side-by-side. Enable marketers to view and compare campaign data, ad performance, and spending across platforms from a single interface.

Agency Reporting Platforms

Create white-label reporting and analytics tools for agencies tracking campaign performance across multiple platforms for different clients. Support any advertising platform without building custom integrations for each one.

AI-Powered Campaign Analytics

Build AI agents and analytics tools that analyze performance data, identify trends, generate insights, and provide recommendations across all advertising platforms using a single, consistent data model.

Cross-Platform Reporting & Attribution

Aggregate advertising data from multiple platforms into unified reports. Track campaign performance across Google, Meta, and TikTok to understand multi-channel advertising effectiveness and ROI.

Performance Monitoring & Alerts

Create tools that monitor campaign performance, track spending, and send alerts when campaigns reach budget thresholds or performance metrics change across multiple advertising platforms.

Data Warehousing & BI Integration

Pull advertising data from all platforms into your data warehouse or business intelligence tools. Combine advertising data with other business metrics for comprehensive analytics and reporting.

Supported Advertising Platforms

The Unified Advertising API currently supports:

  • Google Ads: Access campaigns, ads, ad groups, and performance reports
  • Meta Ads: Retrieve Facebook and Instagram campaign and ad data
  • TikTok Ads: Access TikTok advertising campaign and ad information

Additional platforms are continuously being added based on customer demand.

Why Use a Unified Advertising API?

Traditional Approach:

  • Build separate integrations for Google Ads, Meta Ads, TikTok Ads, etc.
  • Learn 3+ different authentication systems (OAuth flows, API keys, tokens)
  • Maintain code for 3+ different API endpoints, data formats, and error handling patterns
  • Monitor and update integrations when any platform deprecates or changes their API
  • Handle platform-specific rate limits, pagination, and webhook implementations

With Unified Advertising API:

  • Integrate once with a single API that works across all advertising platforms
  • Use one authentication flow for all platforms
  • Work with normalized campaign, ad, and performance data objects
  • Automatic handling of API changes, rate limits, and platform-specific quirks
  • Built-in webhook support for real-time updates across all platforms

Integration Scenarios

For SaaS Applications

Add "Connect Your Ad Accounts" features that work with any major advertising platform. Build marketing analytics, reporting, or performance monitoring tools that support Google, Meta, and TikTok without 3x the development effort.

For AI & Automation Tools

Create AI-powered advertising assistants that can read campaign data, analyze performance, generate insights, and provide recommendations across multiple platforms using a single, consistent API interface.

For Analytics & BI Platforms

Pull advertising data from all major platforms into your data warehouse or analytics tool. Create unified reports, dashboards, and attribution models without building multiple data pipelines.

For Marketing Agencies

Build proprietary dashboards and reporting tools for tracking client campaign performance across all advertising platforms. Support any platform your clients use without custom development for each one.

For E-commerce Platforms

Embed advertising analytics directly into your e-commerce platform, allowing merchants to view campaign performance and ad spend from Google Shopping, Facebook Ads, and TikTok Ads within your product.

Real-Time, Live Data

Unlike other integration platforms that cache data or run periodic sync jobs, the Unified Advertising API provides real-time access to advertising data. Every API request hits the source platform (Google, Meta, TikTok) directly, ensuring you always have the most current campaign performance, budget, and status information.

This real-time architecture is ideal for:

  • AI applications that need fresh data for analysis and recommendations
  • Analytics dashboards displaying live performance metrics
  • Reporting tools that require up-to-the-minute campaign data
  • Monitoring systems that need accurate, real-time spend and performance data

Privacy & Security

Unified.to never stores your customers' advertising data. All requests are stateless and pass through to the advertising platforms directly. Traffic is regionalized (US/EU/AU) to comply with data residency requirements.

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