Create a group
POST/ads/{connection_id}/group
Creates a AdsGroup. Provide the unified AdsGroup fields in the request body; they are mapped to the provider's API. Returns the created AdsGroup.
Parameters
fieldsstring array
Fields to return
rawstring
Raw parameters to include in the 3rd-party request. Encoded as a URL component. eg. raw parameters: foo=bar&zoo=bar -> raw=foo%3Dbar%26zoo%3Dbar
connection_idstring required
ID of the connection
Payload
idstring
created_atdate-time
(ISO-8601 / YYYY-MM-DDTHH:MM:SSZ format)
updated_atdate-time
(ISO-8601 / YYYY-MM-DDTHH:MM:SSZ format)
namestring
The ad group's name
parent_idstring
campaign_idstring
The ID of the campaign the ad group belongs to (an AdsCampaign ID)
organization_idstring
insertionorder_idstring
bid_amountnumber
budget_amountnumber
budget_period enum
Valid values:
"DAILY"
"MONTHLY"
"TOTAL"
"LIFETIME"
budget_allocation_type enum
Valid values:
"UNSPECIFIED"
"AUTOMATIC"
"FIXED"
"UNLIMITED"
start_atdate-time
(ISO-8601 / YYYY-MM-DDTHH:MM:SSZ format)
end_atdate-time
(ISO-8601 / YYYY-MM-DDTHH:MM:SSZ format)
budget_unit enum
Valid values:
"UNSPECIFIED"
"CURRENCY"
"IMPRESSIONS"
budget_max_amountnumber
has_eu_political_adsboolean
creative_idsstring array
optimization_goal enum
Optimization goals for ads_group (cross-platform; platform-specific values allowed as pass-through)
billing_event enum
Billing events for ads_group (what you pay for; cross-platform; platform-specific values allowed as pass-through)
currencystring
language_localestring
Language + region, ISO 639-1 with region (e.g. en-US); LinkedIn locale
creative_selection enum
Valid values:
"OPTIMIZED"
"ROUND_ROBIN"
"WEIGHTED"
"SEQUENTIAL"
Creative rotation strategy (LinkedIn creativeSelection)
delivery_type enum
Ad server line item type / delivery class (Google Ad Manager lineItemType)
prioritynumber
Ad server delivery priority, lower serves first (Google Ad Manager priority, Kevel priority)
cost_type enum
How the line item is priced (Google Ad Manager costType)
Returns
| Response field | Type | Required | Description |
|---|---|---|---|
id | string | No | |
created_at | string (date-time) | No | (ISO-8601 / YYYY-MM-DDTHH:MM:SSZ format) |
updated_at | string (date-time) | No | (ISO-8601 / YYYY-MM-DDTHH:MM:SSZ format) |
name | string | No | The ad group's name |
parent_id | string | No | |
campaign_id | string | No | The ID of the campaign the ad group belongs to (an AdsCampaign ID) |
organization_id | string | No | |
insertionorder_id | string | No | |
status | enum | No | Values: UNSPECIFIED, ACTIVE, PAUSED, ARCHIVED, DRAFT, SCHEDULED_FOR_DELETION, PROCESSING, PROCESSING_FAILED |
effective_status | enum | No | Values: UNSPECIFIED, SERVING, LIMITED, LEARNING, PAUSED, PENDING, ENDED, MISCONFIGURED, NOT_ELIGIBLE, ARCHIVED, REMOVED |
targeting | object | No | |
targeting.geographic | AdsGroup_targeting_geographic | No | |
targeting.geographic.countries | TargetRef[] | No | |
targeting.geographic.countries[].id | string | No | |
targeting.geographic.countries[].name | string | No | |
targeting.geographic.regions | TargetRef[] | No | |
targeting.geographic.regions[].id | string | No | |
targeting.geographic.regions[].name | string | No | |
targeting.geographic.cities | CityTarget[] | No | |
targeting.geographic.cities[].id | string | Yes | |
targeting.geographic.cities[].name | string | No | |
targeting.geographic.cities[].radius | number | No | |
targeting.geographic.cities[].radius_unit | enum | No | Values: MILES, KILOMETERS |
targeting.geographic.postal_codes | TargetRef[] | No | |
targeting.geographic.postal_codes[].id | string | No | |
targeting.geographic.postal_codes[].name | string | No | |
targeting.geographic.us_dmas | TargetRef[] | No | |
targeting.geographic.us_dmas[].id | string | No | |
targeting.geographic.us_dmas[].name | string | No | |
targeting.geographic.excluded_countries | TargetRef[] | No | |
targeting.geographic.excluded_countries[].id | string | No | |
targeting.geographic.excluded_countries[].name | string | No | |
targeting.geographic.excluded_regions | TargetRef[] | No | |
targeting.geographic.excluded_regions[].id | string | No | |
targeting.geographic.excluded_regions[].name | string | No | |
targeting.geographic.excluded_cities | CityTarget[] | No | |
targeting.geographic.excluded_cities[].id | string | Yes | |
targeting.geographic.excluded_cities[].name | string | No | |
targeting.geographic.excluded_cities[].radius | number | No | |
targeting.geographic.excluded_cities[].radius_unit | enum | No | Values: MILES, KILOMETERS |
targeting.geographic.excluded_postal_codes | TargetRef[] | No | |
targeting.geographic.excluded_postal_codes[].id | string | No | |
targeting.geographic.excluded_postal_codes[].name | string | No | |
targeting.geographic.excluded_us_dmas | TargetRef[] | No | |
targeting.geographic.excluded_us_dmas[].id | string | No | |
targeting.geographic.excluded_us_dmas[].name | string | No | |
targeting.geographic.location_types | enum[] | No | Values: HOME, RECENT, TRAVEL |
targeting.geographic.presence_type | enum | No | Values: PRESENCE, PRESENCE_OR_INTEREST |
targeting.demographic | AdsGroup_targeting_demographic | No | Demographic targeting (Meta: age_min, age_max, genders) |
targeting.demographic.age_min | number | No | |
targeting.demographic.age_max | number | No | |
targeting.demographic.male | boolean | No | |
targeting.demographic.female | boolean | No | |
targeting.audience | AdsGroup_targeting_audience | No | |
targeting.audience.custom_audiences | TargetRef[] | No | |
targeting.audience.custom_audiences[].id | string | No | |
targeting.audience.custom_audiences[].name | string | No | |
targeting.audience.excluded_custom_audiences | TargetRef[] | No | |
targeting.audience.excluded_custom_audiences[].id | string | No | |
targeting.audience.excluded_custom_audiences[].name | string | No | |
targeting.audience.lookalike_audiences | LookalikeAudience[] | No | |
targeting.audience.lookalike_audiences[].id | string | Yes | |
targeting.audience.lookalike_audiences[].name | string | No | |
targeting.audience.lookalike_audiences[].similarity | number | No | |
targeting.audience.lookalike_audiences[].source_audience_id | string | No | |
targeting.audience.interests | TargetRef[] | No | |
targeting.audience.interests[].id | string | No | |
targeting.audience.interests[].name | string | No | |
targeting.audience.excluded_interests | TargetRef[] | No | |
targeting.audience.excluded_interests[].id | string | No | |
targeting.audience.excluded_interests[].name | string | No | |
targeting.audience.behaviors | TargetRef[] | No | |
targeting.audience.behaviors[].id | string | No | |
targeting.audience.behaviors[].name | string | No | |
targeting.audience.excluded_behaviors | TargetRef[] | No | |
targeting.audience.excluded_behaviors[].id | string | No | |
targeting.audience.excluded_behaviors[].name | string | No | |
targeting.audience.combination_spec | AudienceCombination[] | No | |
targeting.audience.combination_spec[].interests | TargetRef[] | No | |
targeting.audience.combination_spec[].interests[].id | string | No | |
targeting.audience.combination_spec[].interests[].name | string | No | |
targeting.audience.combination_spec[].behaviors | TargetRef[] | No | |
targeting.audience.combination_spec[].behaviors[].id | string | No | |
targeting.audience.combination_spec[].behaviors[].name | string | No | |
targeting.audience.combination_spec[].references | TargetRef[] | No | |
targeting.audience.combination_spec[].references[].id | string | No | |
targeting.audience.combination_spec[].references[].name | string | No | |
targeting.audience.combination_spec[].life_events | TargetRef[] | No | |
targeting.audience.combination_spec[].life_events[].id | string | No | |
targeting.audience.combination_spec[].life_events[].name | string | No | |
targeting.placement | AdsGroup_targeting_placement | No | |
targeting.placement.platforms | string[] | No | |
targeting.placement.facebook_positions | string[] | No | |
targeting.placement.instagram_positions | string[] | No | |
targeting.placement.messenger_positions | string[] | No | |
targeting.placement.audience_network_positions | string[] | No | |
targeting.device | AdsGroup_targeting_device | No | |
targeting.device.types | TargetRef[] | No | |
targeting.device.types[].id | string | No | |
targeting.device.types[].name | string | No | |
targeting.device.user_device | TargetRef[] | No | |
targeting.device.user_device[].id | string | No | |
targeting.device.user_device[].name | string | No | |
targeting.device.user_os | TargetRef[] | No | |
targeting.device.user_os[].id | string | No | |
targeting.device.user_os[].name | string | No | |
targeting.device.carriers | TargetRef[] | No | |
targeting.device.carriers[].id | string | No | |
targeting.device.carriers[].name | string | No | |
targeting.language | TargetRef[] | No | |
targeting.language[].id | string | No | |
targeting.language[].name | string | No | |
targeting.content | AdsGroup_targeting_content | No | |
targeting.content.keywords | AdsKeyword[] | No | |
targeting.content.keywords[].text | string | Yes | |
targeting.content.keywords[].match_type | enum | No | Values: BROAD, PHRASE, EXACT |
targeting.content.excluded_keywords | AdsKeyword[] | No | |
targeting.content.excluded_keywords[].text | string | Yes | |
targeting.content.excluded_keywords[].match_type | enum | No | Values: BROAD, PHRASE, EXACT |
targeting.content.topics | TargetRef[] | No | |
targeting.content.topics[].id | string | No | |
targeting.content.topics[].name | string | No | |
targeting.content.excluded_topics | TargetRef[] | No | |
targeting.content.excluded_topics[].id | string | No | |
targeting.content.excluded_topics[].name | string | No | |
targeting.content.urls | string[] | No | |
targeting.content.excluded_urls | string[] | No | |
targeting.content.video | AdsGroup_targeting_content_video | No | |
targeting.content.video.youtube_videos | string[] | No | |
targeting.content.video.excluded_youtube_videos | string[] | No | |
targeting.content.video.youtube_channels | string[] | No | |
targeting.content.video.excluded_youtube_channels | string[] | No | |
targeting.content.video.positions | enum[] | No | Values: PREROLL, MIDROLL, POSTROLL, INSTREAM, OUTSTREAM |
targeting.content.video.player_sizes | enum[] | No | Values: SMALL, LARGE, HD |
targeting.content.video.durations | enum[] | No | Values: SHORT, MEDIUM, LONG |
targeting.brand_safety | AdsGroup_targeting_brand_safety | No | Brand safety (Meta: excluded_publisher_categories, etc.; Google |
targeting.brand_safety.excluded_publisher_categories | string[] | No | |
targeting.brand_safety.excluded_content_labels | string[] | No | Google Ads ContentLabelType |
targeting.brand_safety.brand_safety_content_filter_levels | string[] | No | |
targeting.brand_safety.publisher_visibility_categories | enum[] | No | Values: limited, standard, expanded |
targeting.brand_safety.block_list_ids | string[] | No | |
targeting.schedule | AdSchedule[] | No | |
targeting.schedule[].day_of_week | enum | Yes | Values: MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY |
targeting.schedule[].start_hour | number | Yes | 0-23 |
targeting.schedule[].start_minute | number | No | 0, 15, 30, 45 |
targeting.schedule[].end_hour | number | Yes | 0-24 (24 = end of day) |
targeting.schedule[].end_minute | number | No | 0, 15, 30, 45 |
targeting.schedule[].bid_modifier | number | No | 0.1-10.0 |
targeting.optimization | AdsGroup_targeting_optimization | No | Optimization (Meta: targeting_automation; Google: observation vs targeting mode) |
targeting.optimization.mode | enum | No | Google: bid_only falsetrue Values: TARGETING, OBSERVATION |
targeting.optimization.advantage_audience | boolean | No | |
targeting.optimization.advantage_placements | boolean | No | |
targeting.optimization.targeting_optimization_expansion_all | boolean | No | |
targeting.inventory | AdsGroup_targeting_inventory | No | Publisher inventory (ad units, placements) to include / exclude |
targeting.inventory.inventory_ids | string[] | No | |
targeting.inventory.excluded_inventory_ids | string[] | No | |
targeting.custom | CustomTargeting[] | No | Key-value targeting; clauses are ANDed |
targeting.custom[].key | string | Yes | |
targeting.custom[].values | string[] | Yes | |
targeting.custom[].is_excluded | boolean | No | |
targeting.supply | AdsGroup_targeting_supply | No | Buy-side inventory: exchanges, deals, deal groups and seller authorization (DSPs) |
targeting.supply.exchanges | TargetRef[] | No | Public exchanges to buy on (ads_target type EXCHANGE) |
targeting.supply.exchanges[].id | string | No | |
targeting.supply.exchanges[].name | string | No | |
targeting.supply.deals | TargetRef[] | No | Deals / inventory packages (ads_target type DEAL) |
targeting.supply.deals[].id | string | No | |
targeting.supply.deals[].name | string | No | |
targeting.supply.deal_groups | TargetRef[] | No | Groups of deals (ads_target type DEAL_GROUP) |
targeting.supply.deal_groups[].id | string | No | |
targeting.supply.deal_groups[].name | string | No | |
targeting.supply.authorized_seller_status | enum | No | ads.txt seller authorization to buy from Values: AUTHORIZED_DIRECT_ONLY, AUTHORIZED_DIRECT_AND_RESELLERS, AUTHORIZED_AND_NON_PARTICIPATING |
bid_amount | number | No | |
bid_strategy | object | No | YOUTUBE_AND_PARTNERS |
bid_strategy.type | enum | Yes | Values: FIXED_BID, MAXIMIZE_SPEND, PERFORMANCE_GOAL, YOUTUBE_AND_PARTNERS |
bid_strategy.fixed_bid_amount | number | No | |
bid_strategy.performance_goal_type | enum | No | Values: UNSPECIFIED, CPA, CPC, VIEWABLE_CPM, CUSTOM_ALGO, CIVA, IVO_TEN, AV_VIEWED, REACH |
bid_strategy.performance_goal_amount | number | No | |
bid_strategy.max_average_cpm_bid_amount | number | No | |
bid_strategy.custom_bidding_algorithm_id | string | No | |
bid_strategy.raise_bid_for_deals | boolean | No | |
bid_strategy.youtube_and_partners_type | enum | No | Values: UNSPECIFIED, MANUAL_CPV, MANUAL_CPM, TARGET_CPA, TARGET_CPM, RESERVE_CPM, MAXIMIZE_LIFT, MAXIMIZE_CONVERSIONS, TARGET_CPV, TARGET_ROAS, MAXIMIZE_CONVERSION_VALUE |
bid_strategy.youtube_and_partners_value | string | No | |
bid_strategy.target_roas | number | No | Target ROAS e.g. 2.5 = 250% (Google) |
budget_amount | number | No | |
budget_period | enum | No | Values: DAILY, MONTHLY, TOTAL, LIFETIME |
budget_allocation_type | enum | No | Values: UNSPECIFIED, AUTOMATIC, FIXED, UNLIMITED |
start_at | string (date-time) | No | (ISO-8601 / YYYY-MM-DDTHH:MM:SSZ format) |
end_at | string (date-time) | No | (ISO-8601 / YYYY-MM-DDTHH:MM:SSZ format) |
budget_unit | enum | No | Values: UNSPECIFIED, CURRENCY, IMPRESSIONS |
budget_max_amount | number | No | |
type | enum | No | Values: TEXT, IMAGE, VIDEO, RESPONSIVE, SHOPPING, APP, CALL, CAROUSEL, SOCIAL, DISPLAY, SEARCH, AUDIO, YOUTUBE, NATIVE, CTV, DOOH, PERFORMANCE_MAX |
has_eu_political_ads | boolean | No | |
pacing | object | No | |
pacing.period | enum | No | Values: UNSPECIFIED, DAILY, FLIGHT |
pacing.type | string | No | |
pacing.daily_max_amount | number | No | |
pacing.daily_max_impressions | number | No | |
frequency_cap | object | No | |
frequency_cap.is_unlimited | boolean | No | |
frequency_cap.time_unit | enum | No | Values: UNSPECIFIED, LIFETIME, MONTHS, WEEKS, DAYS, HOURS, MINUTES |
frequency_cap.time_unit_count | number | No | |
frequency_cap.max_impressions | number | No | |
frequency_cap.max_views | number | No | |
creative_ids | string[] | No | |
optimization_goal | enum | No | Optimization goals for ads_group (cross-platform; platform-specific values allowed as pass-through) Values: REACH, IMPRESSIONS, LINK_CLICKS, LANDING_PAGE_VIEWS, CONVERSIONS, LEAD_GENERATION, APP_INSTALLS, APP_ENGAGEMENT, VIDEO_VIEWS, ENGAGEMENT, PAGE_LIKES, MESSAGES |
billing_event | enum | No | Billing events for ads_group (what you pay for; cross-platform; platform-specific values allowed as pass-through) Values: IMPRESSIONS, LINK_CLICKS, VIDEO_VIEWS, APP_INSTALLS, ENGAGEMENT, PAGE_LIKES, MESSAGES, POST_ENGAGEMENT, PURCHASE, NONE |
currency | string | No | |
promoted | AdsPromoted[] | No | |
promoted[].id | string | Yes | |
promoted[].name | string | No | |
promoted[].type | enum | Yes | Promoted entity types for ads_promoted list endpoint Values: PAGE_ID, APP_ID, STORE_URL, PIXEL_ID, CUSTOM_CONVERSION_ID, CATALOG_ID, PRODUCT_SET_ID, PRIORITIZED_SET_ID, EVENT_ID, OFFER_ID, LEAD_FORM_ID, MESSAGING_CHANNEL_ID, PRODUCT_ID, TWEET_ID, AD_GROUP_TYPE |
promoted[].metadata | AdsMetadata[] | No | |
promoted[].metadata[].id | string | No | |
promoted[].metadata[].slug | string | No | |
promoted[].metadata[].value | object | No | |
promoted[].metadata[].namespace | string | No | |
promoted[].metadata[].format | enum | No | Values: TEXT, NUMBER, DATE, BOOLEAN, FILE, TEXTAREA, SINGLE_SELECT, MULTIPLE_SELECT, MEASUREMENT, PRICE, YES_NO, CURRENCY, URL |
promoted[].metadata[].extra_data | object | No | |
language_locale | string | No | Language + region, ISO 639-1 with region (e.g. en-US); LinkedIn locale |
creative_selection | enum | No | Creative rotation strategy (LinkedIn creativeSelection) Values: OPTIMIZED, ROUND_ROBIN, WEIGHTED, SEQUENTIAL |
metadata | AdsMetadata[] | No | |
metadata[].id | string | No | |
metadata[].slug | string | No | |
metadata[].value | object | No | |
metadata[].namespace | string | No | |
metadata[].format | enum | No | Values: TEXT, NUMBER, DATE, BOOLEAN, FILE, TEXTAREA, SINGLE_SELECT, MULTIPLE_SELECT, MEASUREMENT, PRICE, YES_NO, CURRENCY, URL |
metadata[].extra_data | object | No | |
delivery_type | enum | No | Ad server line item type / delivery class (Google Ad Manager lineItemType) Values: STANDARD, SPONSORSHIP, NETWORK, BULK, PRICE_PRIORITY, HOUSE, PREFERRED_DEAL, AD_EXCHANGE, CLICK_TRACKING, OTHER |
priority | number | No | Ad server delivery priority, lower serves first (Google Ad Manager priority, Kevel priority) |
cost_type | enum | No | How the line item is priced (Google Ad Manager costType) Values: CPM, VIEWABLE_CPM, CPC, CPD, CPA, CPCV, OTHER |
delivery_goal | object | No | Booked delivery goal (Google Ad Manager goal) |
delivery_goal.period | enum | No | Values: DAILY, MONTHLY, TOTAL, LIFETIME |
delivery_goal.unit | enum | No | Values: IMPRESSIONS, VIEWABLE_IMPRESSIONS, CLICKS, CONVERSIONS, COMPLETED_VIEWS |
delivery_goal.quantity | number | No | |
creative_sizes | AdsSize[] | No | Expected creative sizes (Google Ad Manager creativePlaceholders) |
creative_sizes[].width | number | Yes | |
creative_sizes[].height | number | Yes | |
conversion_tracking | AdsConversionTracking[] | No | Conversion trackers counted for this group (DV360 Floodlight activities, Pinterest conversion tag) |
conversion_tracking[].identifier | string | Yes | Integration's conversion tracker ID (Floodlight activity ID, conversion tag ID) |
conversion_tracking[].type | enum | No | Values: FLOODLIGHT_ACTIVITY, CONVERSION_TAG, PIXEL, OTHER |
conversion_tracking[].post_click_window_days | number | No | Days after a click in which a conversion is counted |
conversion_tracking[].post_view_window_days | number | No | Days after a view in which a conversion is counted |
Errors
Errors return the HTTP status code and a JSON body with statusCode, error (the short label) and message (a human-readable detail).
{
"statusCode": 429,
"error": "Too Many Requests",
"message": "Too many requests to unified.to API; max requests per minute: N"
}| Status | Error | Meaning |
|---|---|---|
400 | Bad Request | The request was malformed or failed validation. |
401 | Unauthorized | The connection is likely broken; re-authorize it. |
403 | Forbidden | The connection is missing permissions or scopes. |
404 | Not Found | The requested resource does not exist. |
429 | Too Many Requests | Rate limit exceeded (see the two sources below). |
500 | Internal Server Error | An unexpected error occurred. |
501 | Not Implemented | Not supported by this integration. |
Errors from the underlying integration pass through: the integration's status comes back as ours (429, 401, 403, 404 or 5xx), usually with its message. When the integration's error body is unclear, Unified extracts what it can and returns a clearer message.
429 Too Many Requests
A 429 has two possible sources:
- The integration's own rate limit, passed through.
- Unified's workspace limit: a rolling 60 seconds, set by plan, with the message
Too many requests to unified.to API; max requests per minute: N.
const options = {
method: 'POST',
url: 'https://api.unified.to/ads/5de520f96e439b002043d8dc/group',
headers: {
authorization: 'bearer .....'
},
data: undefined,
params: {
fields: '',
raw: '',
}
};
const results = await axios.request(options); Are we missing anything? Let us know
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