Report data model

Data Model

idstring
Unique identifier for the campaign report
start_atdate
Start time (ISO-8601 / YYYY-MM-DDTHH:MM:SSZ format)
end_atdate
End time (ISO-8601 / YYYY-MM-DDTHH:MM:SSZ format)
campaign_idstring
Associated campaign ID
list_idstring
Associated list ID
emails_sentnumber
Total emails sent
abuse_reportsnumber
Number of abuse reports
unsubscribednumber
Number of unsubscribes
sent_atdate
Send time (ISO-8601 / YYYY-MM-DDTHH:MM:SSZ format)
hard_bouncesnumber
Hard bounce count
soft_bouncesnumber
Soft bounce count
syntax_errorsnumber
Syntax error count
forwards_countnumber
Forward count
forwards_opensnumber
Forwards opened
opens_totalnumber
Total opens
unique_opensnumber
Unique opens
open_ratenumber
Open rate (decimal)
last_open_atdate
Last open timestamp (ISO-8601 / YYYY-MM-DDTHH:MM:SSZ format)
clicks_totalnumber
Total clicks
unique_clicksnumber
Unique clicks
unique_subscriber_clicksnumber
Unique subscriber clicks
click_ratenumber
Click rate (decimal)
last_click_atdate
Last click timestamp (ISO-8601 / YYYY-MM-DDTHH:MM:SSZ format)
links array
URL-specific click data
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